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4       The Market

4.1       Who are your competitors?

In the email archiving market we are pleased to have been described recently as a ‘leading player’ by US-based analysts Radicati. However, almost all the other ‘leading players’ tie customers to one particular email system – there are lots of email archiving tools around for MS Exchange, but what if you want to move off that platform in twenty years time? What if you need to archive Instant Messages in the same environment? Are we going to be using the same means of communication in even ten years time? Cryoserver is unique in its ability to take feeds from multiple email, instant messaging and web platforms all at the same time. Cryoserver also does not use proprietary external databases to store data.

4.2       What makes Cryoserver different to other archiving products?

Whilst both Cryoserver and other archiving products address email storage concerns, Cryoserver has the added benefit of addressing the compliance and regulatory issues by allowing strict compliance with regulatory authorities' retention periods, various privacy legislation including the Data Protection and Human Rights Acts, and also provide the ability to produce email evidence with high evidential weight in a court of law.

4.3       Has Cryoserver been used in court yet?

The purpose of Cryoserver is to remove the need to go to court, as it should provide irrefutable evidence of what was said, when, and by whom. Although Cryoserver itself has not been tested in court (as it is a great deterrent), the actual technology used within Cryoserver is industry standard and have been tested in a court of law e.g. encryption, compression and digital finger printing.

4.4       How many customers do you have?

It’s still less than one hundred, but most of those sales have been made in the last four or five months. Since the Soham case organisations have finally begun to understand their obligations under the Data Protection Act and not just delete email on an ad hoc basis, and Perot Systems claiming to a judge that finding just one person’s entire email record would cost them $7.5m have all served to cause a sales jump.